Building customer Segments

Group your customers by real activity — country, orders, spend, and more — to target the right message.

A Segment is a saved filter over your real customer data — channel, country, product purchased, number of orders, total spend, last activity, and more. Segments update automatically as your customers' data changes.

Use the condition builder to combine filters with AND/OR logic, and preview roughly how many customers match before saving. A Segment you build once can then be reused as the audience for a Campaign or as a trigger condition in an Automation.

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